Finding and Entering New Export Markets

Date:  September 10, 2009 Time:  8:00 AM - 11:00 AM Location:  Wausau - CANCELED Phone:  608/265-4938 Email:  sdove@bus.wisc.edu Contact:  Suzanne Dove Sponsor:  Please see event description for sponsor information. Cost:  $49

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Overview:
Discover how to plan your company’s entry into new export markets, identify high potential markets, choose a market entry strategy and establish effective distribution channels. Linda Gorchels, director of Executive Marketing Education at UW-Madison, will share valuable information that can help your company grow internationally!

Speaker Biography:
Linda Gorchels is a member of the Executive Education faculty in the University of Wisconsin-Madison’s School of Business, where she has conducted training for over 10,000 corporate executives from across the United States and globally. Her position as program director requires responsibility for designing, staffing and managing 30+ professional development courses in marketing each year. In addition, she has facilitated strategic planning sessions for several organizations (public, private and non-profit), and has provided counsel in pricing and product management implementation.

An award-winning author, Linda received the Excellence in Thought Leadership distinction in 2006 from the Association of International Product Marketing & Management for the 3rd edition of The Product Manager’s Handbook (2006). This book and its companion, The Product Manager’s Field Guide, are recommended reading for many groups. These two works, along with her co-authored book The Manager’s Guide to Distribution Channels, have been translated into multiple languages. Her articles on a variety of strategy and marketing topics have appeared in the Journal of Product & Brand Management, Business Marketing, Marketing News, the Journal of International Marketing, Industrial Marketing Management, the Academy of Marketing Studies Journal and Engineering Management Journal.

Registration:
Call (715) 675-3331 or toll-free (888) NTC-7144, Ext. 5861.

If you wish to attend this session at the Wausau campus, please refer to class number 27261 when registering. This session will be broadcast via videoconference to the following locations: Antigo (class number 27262), Medford (class number 27263), Phillips (class number 27264), Spencer (class number 27266), and Wittenberg (class number 27265).  Event cost is $49.

Sponsors:
Center for World Affairs and the Global Economy (WAGE), Center for International Business Education and Research (CIBER), Northcentral Technical College Workforce Learning Solutions, Wisconsin Department of Commerce Global Partnership Services