Allen Broome – International Market Research Director, Hallmark Cards (UK Based)
Allen's academic background includes a BS in BA, Marketing, Auburn University, and a Master of Marketing Research, University of Georgia 1990. Mr. Broome began his career with Hallmark Cards. He has spent five years working on mass brand research initially with focus in his last year on strategic/brand research. He spent the following year at Armor All where he managed research for the Armor All start-up SBU focused on leveraging the brand equity into the DIY and home category. His main focus was on concept testing, in-home product testing and advertising development research. He spent the next 5 years at Sprint PCS (mobile phones/technology) where he managed loyalty and churn research for both consumer and business segments. Allen rejoined Hallmark 4 years ago to start up the UK based research team (now comprised of 6 analysts). He plans on returning to the US (repatriation to Hallmark US) in the Summer 2005.

Tina Nicholson - Senior Vice President/Region Manager, ACNielsen BASES
Ms. Nicholson has been involved in consumer research for nearly 15 years. Her experience is primarily in business-to-business consulting, spanning consumer packaged goods, health care, automotive, financial and chemical industries. Ms. Nicholson has held various posts with BASES, the world's leader in simulated test marketing. With BASES, Ms. Nicholson has lived in the US, Canada and Europe, enabling her to conduct research in 19 countries. Ms. Nicholson is currently Vice President and Region Manager based in Chicago. She currently oversees a region of 60 people, with responsibilities for major accounts such as: Kraft, Coke, Kimberly-Clark, Kellogg's, Wrigley, and Gillette.

Lynn Weggel - Marketing Research Manager - Global Feminine Care Products, Kimberly Clark
Lynn has been involved in consumer research for nearly 15 years. Her experience has been split equally between financial services and package goods. For the last seven years she has been with Kimberly-Clark, providing marketing research support across several brands. During her time at Kimberly Clark she has supported a number of global projects. More recently, specifically the last twelve months, her support has been most focused on global needs.  Ms. Weggel is a graduate of the University of Wisconsin-Oshkosh with a BS in Applied Mathematics.

Alison Zelon - Senior Manager, Consumer & Market Insights, Unilever
For the past three years, Alison Zelon has been the consumer expert for Axe Brand at Unilever. Axe was originally developed and launched outside the US. Alison was part of the team who introduced this new brand in North America. Prior to her three years at Unilever, Alison. Alison held the post of Qualitative Director for Teenage Research Unlimited (in Northbrook, IL), specializing in teen understanding. Her clients included Frito-Lay, Finish Line, Levi's, Dr. Pepper among others. Alison started her career at Kraft Foods managing Competitive Intelligence research on the Pizza, Oscar Mayer, and Enhancers businesses and later moved into Primary research on Salad Dressings. Upon completing her MBA, she moved into Brand Management on BBQ Sauces and later led the 'Healthy' sublines of Salad Dressing and ethnic marketing.  Alison received a BS in Business (Market & Advertising, Psychology) from Indiana University, and MBA in Marketing & Finance from the Kellogg School of Business at Northwestern University.